How can Email marketing work for YOUR company?
If you are reading this email, you are one of 20 per cent who have opened it- We know this because the average open rates on our Email marketing campaign is 20 per cent.
This amount of opens might seem low, but this email is being sent to 16,000 Industrial company's, and therefore translates to 3200 company's reading our broadcast.
Approximately 2 per cent click from our Newsletter to our web site to look at specific areas of our business- We know this because our system records these click through's and what area of our website was viewed.
We can then follow up these open and click through statistics with follow up emails, direct mail, or a phone call.
The result being month on month, our Email marketing broadcast brings us NEW BUSINESS and ultimately a MASSIVE return on investment.
We help over 100 industrial company's grow their businesses through implementing Email marketing campaigns. When looking for a product or service ,most business owners and buyers devote the majority of their time online, as opposed to searching trade magazines, business to business hard copy directories etc.
Therefore more and more Industrial company's are turning to Email marketing professionals like Bms to build a business strategy around Email marketing solutions.
Top 10 benefits of Email Marketing.
- Cost effective and direct communication: Email marketing allows you to communicate with your existing and new potential customers at a much lower cost than sending letters/brochures etc in the post
- Speedy response: Email marketing ensures speedy response when compared to a direct mail campaign. Responding to a direct mail is more cumbersome, while a person can respond to an email immediately.
- Highly Interactive: We can initiate campaigns in the form of using pictures of products, videos, customer service reports etc, to help capture the of interest of the prospect immediately.
- Personalisation: Email marketing helps to personalise and greet every person that you intend to target. This helps in making the prospect feel important and further strengthens the bond.
- The output is measurable and traceable: The team at Bms can accurately measure and assess the success rate by considering the number of open rates, and click through's to your web site. These statistics can be forwarded on to you.
- Wide Accessibility: Email and the Internet can be accessed by anybody with internet facility, this allows the recipient to read your email, and if they require more information click through to your web site.
- Gains your business a competitive edge: Email marketing also helps in gaining a competitive edge in the contemporary market as it gives immense scope for innovation and initiation.
- Target Oriented: Bms can provide your business with prepackaged and custom-built lists to use for your campaign based around the Industrys you work with.
- Collection of information: We can build a subscribe form on your web site, so that potential new customers can subscribe to receive information from you. These are obviously strong leeds!
- Updates your web site. By putting a View our Newsletter link on your web site, a web viewer can read all about the projects you are and have actively been involved in.
At Bms we manage over 100 Email marketing campaigns for Industrial businesses like yours.
Here are just a few examples.




If you feel we can help you please call us on 0844 8841940, OR reply to this email.
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